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Click on Detroit - Your Mortgage Matters

Channel 4 - Click on Detroit - You Mortgage Matters. Q & A with Dan Milstein, Rick Richter and Mike Hyman.

How Quicken Loans lured the PGA to Detroit — and why Tiger Woods still matters

Despite indications from Tigers Woods that he won't play in the inaugural Rocket Mortgage Classic in Detroit later this month, organizers of the PGA Tour tournament at the Detroit Golf Club remain firmly optimistic about the field.

That's their job, of course, to evangelize. It costs millions of dollars to sponsor and stage such an event, so everyone behind it is going to preach the gospel of how great the competition will be.

And they're not wrong. Even without Woods, who said after Sunday's U.S. Open match at Pebble Beach that he's "going to take a little bit of time off and enjoy some family time," the tournament's 156-player field includes some of the best in golf: 11 of the top 50 players in the world golf rankings have signed on to play. That includes Gary Woodland, who won the 2019 U.S. Open on Sunday; No. 2-ranked Dustin Johnson, winner of the 2016 U.S. Open and a 20-time PGA Tour winner; and names including 2019 Masters runner-up Xander Schauffele, two-time Masters champion Bubba Watson and No. 11-ranked Rickie Fowler.

[Pulse] What's an underwriter doing at a marketing conference?

Marketing applies to the entire mortgage loan origination process. It applies before and at the point of sale, during processing, underwriting, and closing. It may sometimes apply to funding and post funding.

The underwriter is often portrayed as the enemy internally and externally, with loan originators and borrowers. The person who sort of slows down the process of moving forward. The wall that's between the application and closing.

This may create a bad customer experience, but every mortgage professional knows that we are in a business where quality matters as much as quantity and the balancing of the two is not an easy task.

The identity of the underwriter is usually unknown to a borrower, but the way in which the underwriter engages with loan originators, coordinators, and other team members will directly and indirectly affect the borrower. Underwriting is a large piece of customer satisfaction.

I would like to submit that marketing is the subject matter of every mortgage employee of today and the future. Marketing is a tool that every mortgage professional may wield. It isn't only a “front-end sort of deal.” It isn't only the task of originators and marketing teams. It is a task for each employee.

What does it mean to be "Upside down" , pertaining to financial matters.ie:mortgage/vechicles.?


It means you owe more than the item is worth. Example you owe $80,000 on your house and it is only worth $50,000. Visa Versa would be "right side up" or owing $50,000 on the house and it is worth $80,000.

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