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Lion Mortgage

Mortgage Agent Training Program - Lion's Share

www.lionssharegroup.com Training for Mortgage Professionals by the Lion's Share Group. Learn how Claire Drage built her business to be in the ...

Top US bank keen on Swiss mortgage market

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Dear Halifax: please stop trying to sell me things using Ghostbusters

About this advert compared to the hate campaign orchestrated around the 2016 movie. That film established a separate continuity, and watching it was entirely optional. Adverts are harder to avoid, and this one actively interferes with the original film simply to flog finance products. While I am glad that Halifax hasn’t been subjected to a lengthy hate campaign (after all, it’s not like the advert nor the new film actually change the DVD on your shelf), it’s another indicator of how rooted in sexism and racism the objections to the 2016 film were.

The argument that these adverts are just a bit of fun is easy to refute. No part of them is fun.

Okay, the technical expertise of editing people into these films is impressive, and the original films are fun. However a crucial but undervalued part of their appeal was the lack of banking products being flogged by a presumably pan-dimensional and definitely over-familiar being. It feels like the guy from the office, the one who gets told he’s funny, doing five minutes at a comedy club and putting everyone through five minutes of clenching.