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Aa Mortgage Group

19. History of the Mortgage Market: A Personal Narrative

Financial Theory (ECON 251) Professor Geanakoplos explains how, as a mathematical economist, he became interested in the practical world of ...

HFF Announces Refinancing of Iconic Class AA Skyscraper in Downtown Dallas

The HFF team worked on behalf of the borrower, a partnership between TriGate Capital, LLC and M-M Properties, to place the new loan with Annaly Commercial Real Estate Group, Inc. The loan proceeds will be used to repay the prior CMBS loan and provide additional funds for leasing, the expansion of the Elm Street parking garage and other capital expenditures.

Designed by internationally acclaimed architects Philip Johnson and John Burgee, the 60-story, trophy asset was completed in 1987 and incorporates a granite and aluminum curtain wall system with insulated glass, efficient floor plates, spectacular views and distinctive lobby walls clad with polished Botticino Classico marble and Rojo Alicante marble base and moldings. Building amenities include white-tablecloth dining at Dallas Chop House, a delicatessen, tenant conference center, executive lounge with wine lockers, patio bar for social hour and direct access to a pedestrian tunnel system for access to numerous neighborhood amenities. Situated on 1.8 acres at 1717 Main Street between North Ervay Street and St. Paul Street, Comerica Bank Tower is named a “Walker’s Paradise” by Walk Score® and is within walking distance to more than 100 retail stores and restaurants, 3,850 residential units and 1,850 hotel rooms in addition to Dallas’ Arts District and Uptown area. Additionally, Comerica Bank Tower has easy ingress/egress to major thoroughfares, including Dallas North Tollway, US-75, Interstates 30 and 35, in addition to light rail access via St. Paul DART station, which is within walking distance and serves four DART lines.

Binet: Digital has skewed marketers too far into sales-driven advertising

“The digital revolution is tending to leading to increased activation efficiency and so a higher proportion should go to brand. It seems paradoxical, but what’s happening in the digital world means you need to build that brand even more,” he said.  

“Online brands that sell or reach online need a higher percentage of their spend going to brand building because they already have direct channels to conversion. Digital realisation is leading to increased distribution efficiency, so more emphasis needs to be on brand.”

Binet explained sales activation style marketing is about growing physical availability, and is best served by tight targeting and relevant messages. In contrast, brand building is about increasing a consumer’s mental availability for your brand, and is driven by broad reach, emotions and associations.

Of course, there is some differences in the way consumers respond to advertising depending on the goods and services being purchased. Higher levels of involvement in a purchase, for example, means brands don’t need to spend quite so much to generate growth, Binet said. The level of product innovation and price advantage play a role as well.

My family is so messy and my house and yard is so ugly I'm ashamed - please help?

My house is super old with wood siding that looks horrible. My yard is all weeds, no grass, and I've tried to help keep it up. Inside, the house is so ugly and messy. There's no where to put anything.

If you have relatives (who are older) talk to them and see if they can be an influence on your parents.

If not, then I would say find someone that they do talk to and will listen to and tell them about the situation.