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Tata Capital's new campaign puts spotlight on its easy and quick loans

Tata Capital, the financial services arm of the Tata Group, has launched its mass media brand campaign with the message ‘Taal-matol ko choddo, Tata Capital se rishta jodo’. Conceptualised by Cartwheel, Tata Capital’s creative agency, the campaign consists of three TV commercials that focus on Tata Capital’s key retail loan offerings — personal, home and business loans.

The message of the campaign is derived from the insight that procrastination is a typical human behaviour until a trigger point is encountered. At that trigger, the aim is to build an association with Tata Capital as the solution provider.

The three TVCs, one for each product, showcase this insight with scenes from everyday life. In the home loan TVC, a couple is not allowed to put nails on the wall by the owner. Fed up with this, the couple decides to take home loan and buy their own house. The business loan TVC features a businessman who stalls all his investment plans until he decides to take loan. In the personal loan one, a retired couple argues over their long planned holiday. The campaign emphasises how customers can avail easy, simple and quick loans from Tata Capital.

TEXAS DIGEST: Capital murder charges likely in officer's death

Authorities say two men arrested in the fatal shooting of a North Texas undercover police officer during a bar robbery will face capital murder charges.

Samuel Mayfield and Timothy Huff remained jailed without bond Saturday.

Fort Worth police say that because officer Garrett Hull died late Friday, authorities expect to upgrade the charges faced by the two suspects — Timothy Huff and Samuel Mayfield.

Each suspect has been charged with 10 counts of aggravated robbery and two counts of criminal attempted capital murder. Police say one of the attempted capital murder counts each man faces is expected to be upgraded to capital murder.

Hull was shot early Friday by one of three suspects who were attempting to rob patrons of the bar.

Police Chief Joel Fitzgerald initially said Hull was part of a team of undercover and uniformed officers trailing the suspects and had rushed into the bar when officers discovered it was being robbed. But he later clarified that the officers, wary of endangering bystanders, waited for the three suspects outside the bar before they confronted them.

Does Capital One have a loan that I can use to pay off another credit card, besides a home loan?

I do not own a home. My Capital One interest rate is about half of my other credit card.

They offer personal unsecured loans, but make sure your credit is good before applying.