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Sales of Previously Owned US Homes Rose in December (Correct)
http://www.businessweek.com/news/2014-01-23/sales-of-previously-owned-u-dot-s-dot-homes-rose-in-december-correct
At Regions Financial Corp. in Birmingham, Alabama, mortgage production fell last year even as overall lending increased $4.5 billion, about 8 percent, as people took advantage of low interest rates earlier in 2013. “Consumer balance sheets are

Greystone Opens Birmingham, Alabama Office to Serve Lending Demand in ...
http://www.heraldonline.com/2014/01/15/5582949/greystone-opens-birmingham-alabama.html
NEW YORK — Greystone, a leading national provider of multifamily and healthcare mortgage loans, today announced that it has expanded its footprint in the Southern U.S. with the opening of a new office in Birmingham, Alabama. Under the guidance of 

Greystone real estate lender opens Birmingham-area office
http://www.al.com/business/index.ssf/2014/01/greystone_real_estate_lender_o.html
BIRMINGHAM, Alabama – New York-based Greystone has established a Birmingham-area office for its apartment and healthcare mortgage loan operations. Greystone said the new office will give the company an expanded footprint in the South and 

Timothy Ladin Joins DailyDAC LLC
http://www.prweb.com/releases/2014/01/prweb11486099.htm
DailyDAC (http://www.dailydac.com) provides subscribers, most of whom are private equity and family office professionals, with actionable intelligence regarding opportunities to purchase and invest in private companies. Financial Poise (http://www

Commercial Mortgage Loans in BIRMINGHAM, ALABAMA

www.lendinguniverse.com Find and compare hundreds commercial mortgage loans in BIRMINGHAM, ALABAMA. LendingUniverse - Real Estate Brokers ...

How disruptive customer insights drive financial value

“Never ask customers ‘what they want’, because they can’t really articulate new things from that question. What you do is ask them why those factors are important to them. We all know there’s ‘Five Whys’ to get to root cause analysis, this is also called laddering. It aims to get to the deepest human values and that’s what drives behaviour. Laddering helps you get into unmet needs of your customers."

Urbany said the hardest thing is getting really narrow and limiting yourself. "Start with just a few conversations. Ask your customers about your competitors, and when they are choosing between businesses, what’s the main reason they do so? How can we improve? How can the competitor improve? Why are these things important to the customer? 

“If someone says quality, then ask them what they mean by quality. It only takes 10-15 minutes to get some significant insight you haven’t asked for. This is the simple human value of understanding."

Urbany admitted this can feel counter to a sales conversation. "But you sell more from a non-selling conversation, because the customer loves to be understood. In a sales conversation, the customer is immediately on the defensive," he said.