Review Mortgage Lenders

CFIC Home Mortgage

CFIC Bob 1

This is the first of several short Bob animations that I created for a corporate presentation. They emulate the Enzyte commercials of recent years.

Enthusiasm for home mortgage business leads Wichitan to open own office

Open Mortgage is Gonzales’ second home mortgage branch. In 2004, he started a branch of Florida-based CFIC Home Mortgage. Despite making “every mistake you could,” he said, he built up a sales force of 20 people before getting an email one day in 2008 saying that the company was immediately shutting down.

“It was kind of a blessing in disguise,” said Gonzales, who said he had been too busy managing employees to deal with clients. “I like actually working with the consumer.”

Gonzales started the Open Mortgage branch soon after CFIC closed. He hopes to grow it from a handful of employees in a way that allows him to continue working directly with clients.

“We kind of want ourselves to be the brand and build support behind us,” Tammy Gonzales said. “That’s what he excels at.”

Referrals from Realtors and past customers are the biggest sources of business, she added.

The latest challenge the couple faces is competition from online lenders such as Quicken Loans, which command the biggest share of the market. While Open Mortgage’s website includes application forms, Gonzales said most of his clients “want to come in and talk to a live person.