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AmFam in software acquisition

American Family Insurance has acquired data-analytics software company Networked Insights.

The Chicago-based software company, which employs 74 people, will operate as an AmFam subsidiary. American Family made the acquisition as part of a strategy to strengthen its overall software and analytics capabilities.

Prior to the purchase, American Family was an investor and customer of Networked Insights, according to a report by Crain’s. The software company specialized in products that allowed businesses to use social media and other online resources to gather data that helped marketers target likely customers.

Networked Insights CEO Dan Neely will continue to run the business, joining American Family as part of the senior management team, Crain’s reported. Neely said that the software company began getting acquisition inquiries after it raised $30 million about a year ago.

American Family Insurance to Acquire Homesite Group for $616M

American Family said the move would strengthen its position in the marketplace by complementing its strong exclusive agent network with direct channel options to serve a different customer segment.

American Family’s Chairman and Chief Executive Officer Jack Salzwedel said agents will remain American Family’s primary distribution channel.

“This is about meeting customer preferences,” Salzwedel said. “At American Family, we already have exceptional agents for customers who value the expertise and close personal attention our agents provide. Our agents are American Family’s foundation, and they will continue to be.”

“Homesite allows us to serve a different segment of customers who want to use direct channels to handle their insurance needs. We want to provide options for all customer preferences,” Salzwedel said.

The purchase is the second time in less than a year that American Family has acquired a direct property/casualty insurance company. American Family purchased non-standard auto insurer Permanent General Companies at the end of 2012.

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