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AJ Mortgage Home Equity

FOX2 and American Equity Mortgage: Pay it Forward, March 25th - AJ Hornsey

ST.LOUIS, MO (KTVI - FOX2now.com) - Fox 2 is proud is to kick off a brand new segment called "Pay It Forward." Every other Thursday we ...

CMO's top 8 martech stories for the week - 7 June 2018

Based on artificial intelligence (AI), the functionality personalises offers and treatments on the fly for each individual with the aim of simplifying inherent campaign development complexity. The software automatically selects the most relevant customer audience and balances the mix of offers, actions, and treatments to achieve their pre-selected campaign goals. Campaigns are broken into waves so Pega AI can learn with each iteration and continuously adapt its approach.

Pega has also opened the path to blockchain, announcing the availability of the Pega Blockchain innovation kit to demonstrate how it’s looking to use blockchain within its on-boarding applications.

The testing kit aims to provide a proof of concept (POC) template for banks to test how Pega Know Your Customer (KYC) and Pega Client Lifecycle Management (CLM) can use the Ethereum blockchain, one of the pre-dominant blockchain technologies in the market, within the overall orchestration of their onboarding processes.

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