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Is a Reverse Mortgage the Right Choice for You?— AARP Bulletin

A tale of two reverse mortgage borrowers who had two very different outcomes.

How Blogs Can be an Essential Reverse Mortgage Marketing Tool

Hultquist says having a place to publish reverse-related content has been useful in his work. “It’s a way for me to address guidelines, compliance issues or questions that are coming in. And if somebody says, ‘Hey, Dan, can you tell me a little bit about the nonrecourse feature?’ Well, I wrote a blog on it, so I’ll send them the link. It’s easier to do that than to sit down and train someone.”

George Downey, founder of Boston-based Harbor Mortgage Solutions, started blogging just six months ago to enhance his marketing efforts.

“We always had a website, but I would describe it as a billboard—we didn’t do anything with it and it didn’t do anything for us.”

Downey says his blog is a way to make his site more dynamic and engage visitors.

“You can’t just put up a website and expect people to contact you. You have to draw them in, and to draw them in you have to stay abreast of what’s going on. You’ve got to be reading and looking for timely topics, and writing and presenting the information in a thoughtful manner,” he says. “It’s inbound lead generation. That’s the key. Getting people to come to you instead of going out and interrupting their lives to push your message on them.